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{"id":133,"date":"2013-12-01T20:43:39","date_gmt":"2013-12-02T01:43:39","guid":{"rendered":"http:\/\/www.kavitasherman.com\/?page_id=133"},"modified":"2014-02-27T21:21:25","modified_gmt":"2014-02-28T02:21:25","slug":"marketing-communications","status":"publish","type":"page","link":"https:\/\/www.kavitasherman.com\/work-samples\/marketing-communications\/","title":{"rendered":"Marketing Communications"},"content":{"rendered":"
\n

Every day, a million messages and products compete for a customer\u2019s attention. Is your company ready to join this marketing fray?<\/strong><\/p>\n

You\u2019ll be battle-\u00adready with Kavita on your team.<\/p>\n

She\u2019s a veteran marketing communicator. As a college intern, she worked the phones at Procter & Gamble where she handled calls about Scope mouthwash, Ivory soap, Lilt home permanents, and similar products. When the \u201chow-long-do\u00ad-I-brush\u00ad-with\u00ad-Crest\u201d calls switched to the man\u00ad-in-\u00adthe-\u00admoon logo controversy, Kavita answered people\u2019s concerns deftly. This early experience taught her to stay on message, cover the main points, present the features, advantages and benefits, position her message\/client as the go-\u00adto source, and ask for the business.<\/p>\n

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